Running a business is one thing, running a business online while everyone has access to the internet requires a certain approach, a humble one or a cautious one you could say. You can’t yell at your clients or give them a big mouth otherwise because before you know it they publish their experience online and you are literally screwed. New clients come in much slower than usual and your business starts to struggle. Luckily there are reputation management services and we will explain to you how that works.
In a Nutshell
Reputation management is about hiding the negative reviews, not removing them. Most people misunderstand this fact as it’s nearly impossible to get something removed from Google unless you have evidence and that often requires you to go to court as otherwise the site in question won’t remove the negative review.
How Does This Hiding Work
The first place Google look at when they want to know more about a company is by looking it up in Google, bad reviews often end up on the first page and that’s obviously the last thing you want. You can make them disappear from the first page by ranking other properties that you are largely in control of, some of those are:
- Yellow Pages
And the list goes on, in general, these are public sites where you can create an account yourself and fill it in the way you like. You can decide yourself if you want it to be open for reviews or not, well not in all cases, but most definitely.
Ask For Reviews
One bad review doesn’t break a business, multiple does, so an alternative way to solve this problem is to make sure that your reputation is top-notch at all the other platforms and review sites out there. You can do this by setting up an outreach campaign to your existing clients and ask them for a review, maybe you can provide them with a certain discount or bonus to motivate them a little bit.
Build a Fanbase
If your reputation is harmed in such a way you might want to make your company look larger then it is and perhaps blame it on a grumpy employee that you fired as a result of what happened. The easiest way to build a large fan base is by joining Instagram and using some automated strategy that grows your followers at the speed of light.
Don’t know how to automate it? Well, don’t worry, if you read this guide you will soon know how to do that and where to purchase the required tools. They review all the popular Instagram bots so I’m sure you will find something that fits your needs and before you know it you will have nothing to worry about anymore because size matters.
Summing It Up
As you can see, there is nothing magical about reputation management but it will take time. Google needs time to evaluate the results and decide which properties should be shown on the first page and which not.